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Keywords: Transformation
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Journal Articles
Research Journal of Textile and Apparel (2008) 12 (3): 77–85.
Published: 01 August 2008
... decisions and actions during the transformation, inherent obstacles of branding in the high-end market and the synergies of running the OEM and OBM business models in one company. These insights serve as an example of success in both transforming the enterprise from OEM to OBM and diversification of markets...
