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Keywords: Young Consumers
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Journal Articles
Research Journal of Textile and Apparel (2011) 15 (1): 81–97.
Published: 01 February 2011
... interdependent self-concepts than the American respondents. Moreover, the selfconcepts of young consumers have significant effects on their decision-making styles. This study also finds that the self-concepts of young consumers from both countries has a significantly different impact on decision-making styles...
