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Keywords: consumers’ attitude
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Journal Articles
Consumers’ Attitudes towards Apparel Texture in E-Business for Quick Response-based Mass Customization
Available to Purchase
Research Journal of Textile and Apparel (2006) 10 (3): 42–50.
Published: 01 August 2006
..., apparel e-business marketers should provide more fabric information as there are perceived differences in texture sensibility between online and offline. RJTA Vol. 10 No. 3 2006 Consumers Attitudes towards Apparel Texture in E-Business for Quick Response-based Mass Customization Sangmoo Shin Department...
