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Keywords: marketing channel
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Journal Articles
Consumers’ Attitudes towards Apparel Texture in E-Business for Quick Response-based Mass Customization
Available to Purchase
Research Journal of Textile and Apparel (2006) 10 (3): 42–50.
Published: 01 August 2006
... for Melton. As managerial implication, apparel e-business marketers should provide more fabric information as there are perceived differences in texture sensibility between online and offline. Keywords: consumers attitude, apparel texture, e-business, mass-customization, marketing channel, Quick Response. 1...
