Opportunities for records managers working in the private sector Available to Purchase

Since the launch of ISO‐15489 there have been more opportunities available to records managers to help them align themselves to the strategic direction of their organisation, raise their profile and increase awareness of their role. This is particularly true in the private sector, where key drivers are increased market share and competitive advantage. Skill sets originally developed for knowledge managers have resonance for records managers too to aid their personal development and as a tool for the strategic development of records management programmes. An example of this is the marketing of records management services, which is a critical opportunity to increase awareness and build profiles, and assist with records management education and adoption. By viewing the records management function as a business serving internal clients, the records manager has an unmissable chance to “sell” those services to clients.