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Purpose

This paper aims to provide a framework for a code of ethics related to digital and leading edge technologies.

Design/methodology/approach

The proposed ethical framework is anchored in data protection legislation, and results from a combination of case studies, observed user behaviour and decision-making processes.

Findings

A concise and user-friendly ethical framework ensures the embedded code of conduct is respected and observed by all employees concerned.

Originality/value

An ethical framework aligned with EU data protection legislation is required.

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