Journal of International Hospitality, Leisure and Tourism Management

Tourism is now an industry of vital importance to many economies, including the UK and, especially closer to home for this reviewer, here in Scotland. There is big money involved, with high stakes for investment in a lucrative but potentially volatile market. So we must get it right, and not only right, but right first time and every time. This has not always been the case in the UK, but we have learned fast. And part of that learning process is the development of expertise: in‐house training is now increasingly supplemented by courses at various levels available from colleges and...