The European Business Environment: UK

The more managers know about the environment within which their company is operating, the needs of their customers and the markets they are targeting, the better equipped they will be to make good business decisions. This volume is one of a currently three part series which looks at the business environments of France, Germany and the UK. This series attempts to convey “the essential importance of understanding the fabric of national business environments” and aims “to make this field of knowledge more accessible to students of management and the practising businessman”.

This volume comprises ten chapters written by academics expert...