The Handbook of Media and Mass Communication Theory

To understand media and mass communication and all that it entails requires obtaining an insight into the culture and workings of the societies that create and consume it. This two-volume set represents a commendable effort to provide the reader, willing to engage with the text, with a solid grounding of the theoretical underpinnings within this field. This, as the work acknowledges, is something that can often be neglected in some studies. It also offers the reference or more casual reader a resource that they can access to answer specific questions around theory and its application; especially through consultation of the...