World Directory of Trade and Business Associations

We might or might not now be living in the global village, but we are certainly operating in the global market. One of the important things about a village is, of course, to know and understand your neighbours. The first point to note about this title is that Euromonitor seems to be aware of the change to a global economy and so has expanded its European directories into world directories, a true reflection of how modern business works. However, it cannot be that cosy: there are so many different business and social cultures throughout the world, therefore so many pitfalls;...