The CIM Marketing Dictionary 5th edition

Marketing is one of the newer management disciplines, having only been with us since the 1950s. However, there is still as yet no unified definition of the subject of marketing. Academics and practitioners continue to debate a precise meaning, as the term “marketing” can, and often does, mean different things to different people. The CIM Marketing Dictionary is the fifth edition of the Glossary of Marketing Terms first published in 1977. Containing over 3,000 terms, this dictionary covers the whole range of marketing and associated terminology. Advertising, exporting, market research, public relations, packaging, legal topics and selling are all covered....