CBI European Business Handbook Charity and Sponsorship Supplement 1997

For companies operating across Europe there are four key issues which are currently shaping the business environment: the integrity of the EU’s single market; the European Monetary System and the degree of stability between currencies; the geographic scope of the single market; and the health of the different country economies. The CBI European Business Handbook, now in its fourth edition, provides practical advice for companies attempting to “keep one step ahead”.

This handbook is primarily a collection of papers written by business experts. There are 86 papers in all, arranged in 13 sections. The first section begins by considering the...