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The Master of Business Administration (MBA) degree is, according to Bickerstaffe (1997), “one of the best known and least understood academic awards in the world”. Much of this is due to the wide variety of different programmes which carry the MBA label. It is estimated that there are currently 1,200 institutions worldwide offering MBA programmes. The selection process is therefore not easy and the choice is compounded by the fact that MBA programmes can be full‐time, part‐time, modular or use distance learning. The Directory of MBAs aims “to help you find your way around the great variety of programmes currently...

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