Publishing for Profit: Successful Bottom‐line Management for Book Publishers

Take care with the title of this book. Publishing for Profit is not one of those numerous books about how to become a wealthy author by writing your way to success ‐ except perhaps for Thomas Woll! As the inelegant subtitle indicates, Successful Bottom‐line Management for Book Publishers, it is about how the publishers themselves can be successful. In fact, Thomas Woll is already a successful publisher having held a variety of executive posts in a variety of well‐known publishers, not least as a vice‐president and general manager with John Wiley & Sons. Philip Kogan, Managing Director of Kogan...