International Marketing Forecasts 1999 2nd edition

European Marketing Forecasts 1999 (2nd edition)

Euromonitor

London

1999

xxii + 625 pp.

ISBN 0 86338 825 6

£495.00 ($990.00)

Keywords Consumer marketing, Statistics, Forecasting

(Also available as World Marketing Forecasts on CD‐ROM 1999, £1,095.00 ($2,190.00).)

Marketing decisions are based first on what has happened, next, as far as is known, on what is happening, but then on a leap into the dark of the future: what will happen? Here the market analyst’s and statistician’s skills (or black arts) come into their own. Accurate (or inaccurate) forecasts can make or break investment decisions, and the firms which make them. These...