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The right information is vital to the success of every organisation and increasingly managers are recognising its valuable role in their decision‐making processes. The aim of this book is “to consider what businesses need to know about their external environment in order best to position themselves in it, and to help in finding and using the information which can provide the answers”. Lowe has pulled together a book which is both theoretical but, at the same time, also practical.
Following an introductory chapter which considers the role of information in decision making, separate chapters deal with information sources on companies,...
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