Encyclopedia of Pseudo Science

A strange event happened to me on the way to town: half way through the journey I spotted a van with the word “Lux” on it; I cleverly thought of “Lux aeternus”; minutes later I spotted a poster on a shop window with these same (only these same) words. What are the chances of this happening? Is it coincidence? Or is somebody up there trying to tell me something? Reading while simultaneously listening to the radio frequently results in me finding a clash of the two same words, written and spoken. Is this coincidence? Can it be explained scientifically or...