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The Advertising Red Books are known to be a master source of information about advertisers and advertising. With the online version of their database, LexisNexis has skilfully drawn novice business researchers into the customer pool. (Note: This review deals only with the Advertisers portion of Advertisers and Agencies Online.) The publisher claims exclusive information on over 15,500 US and international advertisers who spend $200,000 or more on advertising annually. Listings in the Advertisers portion include advertising expenditures by media, current agency, fiscal year‐end and annual sales, contact information and key personnel, some brand name information, classification by specialization and other...
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