World Economic Prospects: a Planner’s Guide to International Market Conditions (3rd edition)

Regardless of the industry they are in, most international companies have fundamental goals of expanding their market share, revenue and profits. These goals can be achieved by entering new markets or by introducing new products into existing markets. Before embarking on either strategy, a market needs to be thoroughly researched and understood. This third edition of World Economic Prospects sets out to assist with this process.

The main aim of this volume is “to examine the strategic options available to each country and identify some of the benchmarks for future success.” It examines the prospects of the world’s largest economies...