Hollis Sponsorship and Donations Yearbook 2004

Sponsorship is increasingly seen as the pre‐eminent way to build a bond between brands and consumers. It is big business with the current market in the UK valued at £865 million and in Europe at £5.5 billion. This is the 12th edition of the Hollis Sponsorship and Donations Yearbook which is widely recognised as the definitive guide to the UK's top sponsoring and donating companies.

Two short overviews of current trends and directions in the industry introduce the volume. These show that although arts sponsorship may be down, sports sponsorship is on the increase. The directory consists of seven main...