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The MediaPost site is hosted by MediaPost Communications. The about section indicates that it “is an integrated publishing and content company whose mission is to provide an array of resources to super‐serve media planners and buyers”. The site is laid out like Yahoo!, with a very clean interface that makes it simply to navigate and use. There is a clearly marked search box where a user can enter terms to find articles related to their topic of interest. In addition to the search engine, the site provides an index of specific media topics, such as planning and buying, research, associations...
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