Renaissance Rhetoric: Short‐title Catalogue 1460‐1700 (2nd edition)

In our visual and virtual age it is easy, but very dangerous, to overlook the former power of the word, whether written or spoken, or both. Rhetoric probably seems an esoteric and completely outmoded concept to today's generations: where it is referred to nowadays, it has got itself a bad name as representing the triumph of form over substance. But Rhetoric as a formal discipline was at the heart of communication for more than 2,000 years, and even today some of its tenets and techniques remain in use, even though the users might rarely or never realise what they are...