Who Buys What: Identifying International Spending Patterns by Lifestyle Groups

An understanding of who buys particular products is important information for any company wishing to increase its home market share. This becomes even more critical when expanding overseas as an item that sells well in one country may well be a flop in another. Analysis of possible target markets and buying trends is therefore of extreme importance. This new publication from Euromonitor provides data on consumer purchasing behaviour across a wide range of products and countries. Its aim is to provide an insight into how age, life stage, income, education and gender affect purchasing behaviour.

This handbook comprises two volumes....