The Brand Glossary

Interbrand is an internationally respected branding and corporate identity consultancy founded in London in 1974. It also publishes a range of books and reports, to which The Brand Glossary is the latest addition. Jeffrey Swystun, the editor, is Global Director of Interbrand, and he was able to draw on the knowledge of over a thousand of his colleagues across the world. Yet the book retains a noticeable American bias. Swystun's aims are twofold: to contribute to the development of a shared language of branding, and to stimulate creativity.

The Brand Glossary is decorated with diagrams and pictograms, while quotations or...