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With all the attention dedicated to sport in today's media, few people would be surprised to learn that it has emerged into big business. We hear of nation states bidding to host international sporting events, see pictures of prestigious stadia being built around the world, learn of television channels vying against each other for the television rights to cover prestigious events, of managers and players “earning” huge sums of money and being a significant part of our celebrity culture. So what is the nature and size of this business, is it a unique enterprise, what are the current trends and...

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