The Oxford Guide to Plain English (4th edition)

The author, Martin Cutts, is a writer, editor and teacher. He founded the Plain English Campaign in 1979, and in 1994, he co-founded the Plain Language Commission. He is a leading voice in the international plain-language movement and thus speaks with authority on his subject.

Plain English is the art of writing clearly, concisely and in a way that precisely communicates your message to your intended audience. He quotes Arthur Quiller-Couch and the example which he gave to his Cambridge students. Plain English, said Quiller-Couch, was the difference between “He was conveyed to his place of residence in an intoxicated...