40+ New Revenue Sources for Libraries and Nonprofits

This book takes a refreshing approach to one of the more complicated and uncomfortable aspects of librarianship and nonprofits in the current society: revenue generation. This topic encompasses a number of approaches: grants, naming rights, sponsorships, fundraising and community relations. The author discusses these approaches through the lens of the broadcasting/advertising method used for years by radio stations; this method is detailed in the book and will definitely arouse interest and hopefully imaginative ideas in relation to specific contexts and strategies.

The information is divided into two parts. Part I, Foundational Chapters, provides the introduction to and essentials of the...