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From the point of view of reference service, the crucial fact about my desert island is that I am its sole human resident: I am therefore the sole potential recipient of any service I may manage to create, hence the sole subject of whatever user study seems called for. One Finding of the latter being, by the way, that I can meet my life‐survival needs simply by exploiting, thoughtlessly and effortlessly, my island's resources. Its climate is mild, it harbors nothing immediately or remotely dangerous to me, and it offers me a never failing and perfectly balanced diet.

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