Standard generalized markup language: Why reference librarians should care

All of us in the library community are familiar with the impact of the MARC (machine‐readable cataloging) record on library operations. Whether we specialize in administrative, systems, public, or technical services, we recognize the MARC record as a standard data storage format that has made it easier to produce, store, and retrieve data. Few disagree that widespread adoption of the MARC record has enabled libraries to realize the full benefits of automation.