Authoring specialized Web sites: the Education Book Reviews Web site Available to Purchase

The online worlds of education and business increasingly converge. Rather than fear competition for readers from the commercial sector, academic Internet authors can respect and learn from it. The principles behind successful commercial Web sites (clear mission, valuable content, clean design and canny publicity) can be applied by academics in establishing non‐profit Web sites. The origin and progress of the Education Book Reviews Web site, providing brief reviews of current professional publications, illustrates successful applications of these effective techniques.