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Collaboration between librarians and faculty is a relative new trend in Mexican academic libraries. Therefore, experiences are scarce and not yet documented. University professors and librarians normally have the usual relationship of patron‐information provider. Although librarians have assumed the role of user information educators, their work tends to occur in isolation. Teamwork is needed so that library instruction can become part of the learning process. Mexican information professionals probably face more library instruction challenges than their colleagues from the more advanced economies, because new students come to the library with hardly any library experience. In this article, the outstanding user education experience at Juarez University is described and assessed.

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