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Purpose

The purpose of this editorial is to examine the changing nature of the role of reference services, and to work towards a new definition of the term “reference”.

Design/methodology/approach

The paper assesses the current situation and looks forward to a new definition of “reference”.

Findings

The paper finds that a new definition of “reference” holds great promise.

Originality/value

A definition of “reference” that takes into account the activities of a twenty‐first century reference librarian will serve to advance reference services and, by so doing, will both impact reference librarians' future and preserve and renew the value of reference librarianship.

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