... libraries Recruitment Education and training Surveys Ohles (1988) created a training manual which resulted from her experience in training and supervising graduate library science students in reference work at the Kent State University Library. This manual not only gives detailed training...

..., the concept of applying marketing principles to academic library services remains, if not controversial, then greeted with limited enthusiasm. © MCB UP Limited 1999 Academic libraries Customer service Education and training Marketing Promotion Public relations [In 1984 LOEX Director...