Keywords: Customer orientation
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Journal Articles
Reference Services Review (2014) 42 (3): 433–445.
Published: 05 August 2014
...Miriam Matteson; Cynthia Boyden Purpose – The purpose of the paper is to explore the research on the personality trait of customer orientation (CO) and consider how it may be applicable to customer service work in libraries. Design/methodology/approach – The paper reviews business research...

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