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Keywords: International marketing
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Journal Articles
Journal:
Reference Services Review
Reference Services Review (2001) 29 (2): 157–165.
Published: 01 June 2001
...Betty J. Tims; Vaughan C. Judd Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe...
