... Business education Marketing strategy Faculty Librarians Students Academic libraries are being challenged with staying relevant due to the immense growth and influence of the internet. Along with technology, the concept of the library is changing at a tremendous speed. Marketing campaigns have...

... in a personalized manner has become increasingly important on a large university campus. Establishing alternative marketing strategies geared towards the primary student audience will help build relationships across campus and consequently bring students through the doors. Lara Ursin Cummings can be contacted...