... instruction; acknowledging the paradigm shift in reference question complexity; and the public relations aspects of reference services. Emphasis is placed on using technology as a tool to gain our ends, rather than employing it simply as a new toy and an end in itself. I think Jim’s message in his RUSA...

..., and public relations in library instructional services, and discusses some reactions to using these techniques to improve instruction programs. The revolution that has occurred in academic libraries makes it imperative that libraries design instructional services that meet our users needs better than other...