... instruction; acknowledging the paradigm shift in reference question complexity; and the public relations aspects of reference services. Emphasis is placed on using technology as a tool to gain our ends, rather than employing it simply as a new toy and an end in itself. © MCB UP Limited 2003...

..., and public relations in library instructional services, and discusses some reactions to using these techniques to improve instruction programs. Finally, academic libraries no longer have a corner on the information market in higher education. Students, faculty, and our other users can get their information...