... is not shared during recruitment. Academic libraries can assist in recruiting students by communicating the institution's mission through their collections. This paper aims to focus on the efforts of Brigham Young University's L. Tom Perry Special Collections. Design/methodology/approach This case study...

...Anne C. Barnhart; Andrea Stanfield; Micquel Little; Michelle Price Purpose The purpose of this paper is to share St John Fisher College Library's marketing approach to recruiting and retention of parents within the higher education community. Design/methodology/approach The objectives...

...Emily Love Purpose Considering the shortage of minority representation in the library profession, this paper aims to examine minority students' awareness of librarianship and investigates the impact of marketing academic librarianship to students at the campus' cultural centers as a recruitment...

...Kay Womack; Karen Rupp‐Serrano Many libraries utilize graduate assistants in a variety of programmatic areas. Little research, however, has been conducted as to how such students are recruited, selected and employed. Reports the results of a survey of main and undergraduate library reference...