Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love Available to Purchase

Ammar Javed is Assistant Professor and PhD candidate at FAST School of Management, National University of Computer and Emerging Sciences, Lahore campus. His areas of interest are consumer behavior, services marketing, corporate social responsibility, brand management and consumer ethics. His research work has appeared in the International Journal of Emerging Markets.

Dr Zia Khan is Assistant Professor at FAST School of Management, National University of Computer and Emerging Sciences, Lahore campus. He holds a doctorate degree from Asian Institute of Technology, Thailand where he had a special focus on consumer behavior research in services markets. He is involved in the research on consumer behavior in banking and telecommunication sectors. His research work has appeared in the International Journal of Bank Marketing, International Journal of Emerging Markets and Journal of Financial Services Marketing as well as at reputed international conferences, such as Corporate Marketing Communications Conference. His areas of interest are services marketing, societal marketing, consumer ethics and corporate social responsibility.