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1-2 of 2
Keywords: Authenticity
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Journal Articles
South Asian Journal of Business Studies (2025) 14 (1): 1–30.
Published: 05 June 2024
...Palima Pandey; Alok Kumar Rai Purpose The present study aimed to explore the consequences of perceived authenticity in artificial intelligence (AI) assistants and develop a serial-mediation architecture specifying causation of loyalty in human–AI relationships. It intended to assess the predictive...
Journal Articles
South Asian Journal of Global Business Research (2012) 1 (2): 177–182.
Published: 17 August 2012
...Kathleen Crowley Purpose The purpose of this paper is to share the perspective of the founder and CEO of Edible Arrangements, Tariq Farid, while exploring the importance of life stories and authenticity to successful leadership and entrepreneurship. Design/methodology/approach The paper...
