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Keywords: Bandwagon luxury consumption behavior
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Journal Articles
South Asian Journal of Business Studies (2024) 13 (1): 90–117.
Published: 11 August 2022
... online, economic benefit and webstore quality have significant impact on online luxury purchase intention. The perceived experiential values and perceived functional values mediate the influence of antecedent variables on online luxury purchase intention. Bandwagon luxury consumption behavior (BLCB...
