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Keywords: Base of pyramid
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Journal Articles
South Asian Journal of Global Business Research (2013) 2 (1): 82–103.
Published: 01 March 2013
... literature with a very specific application to an emerging concern in the field of microfinance. It also offers prescriptive scenarios for industry and public policy makers. It challenges the ethics underlying businesses that wish to target the full spectrum of Base of Pyramid participants. The BOP concept...
