... Base of the pyramid Value chain Innovation Strategy Organisation Integrative framework Prahalad and Hart (2002) reminded us that there are four billion people at the bottom of the pyramid (BoP) living on less than $2 per day, almost completely cut off from international markets. The vast...

.... By comparing BoP consumer and producer businesses, the authors highlight several advantages of production at the BoP. When Procter and Gamble “sells a sachet of detergent or an individual disposable diaper to a Base of the Pyramid (BoP) consumer in Mexico or India […] the poor consumer has simply substituted...

...Vipin Gupta; Shaista E. Khilji; Carol M. Sánchez; Alexandra S. Schmid Purpose The paper uses a relational view of strategy framework to measure and assess the sustainable success of base of the pyramid (BoP) projects. The authors posit that the relational view is a powerful way to determine...

...Joe Follman Purpose The purpose of this paper is to synthesize the first ten years of research on the Bottom (or Base) of the Pyramid (BoP) strategy of providing products and services to billions of the world's poor. Conceptions of BoP have shifted significantly, but the nature and implications...