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Keywords: Behavioral intention
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Journal Articles
Journal Articles
South Asian Journal of Business Studies (2025) 14 (4): 477–496.
Published: 20 March 2025
...Anshul Jain; Biswajit Behera; Khyati Kochhar Purpose This study aims to extend the theory of planned behavior (TPB) by incorporating perceived benefits (PB) as important factors influencing Indian customers’ attitudes (AT) and behavioral intentions (BI) towards green banking, with gender...
Journal Articles
South Asian Journal of Business Studies (2022) 11 (1): 20–44.
Published: 08 October 2020
... to formulate improved strategic decisions by tracking the restaurant customers' attitudes, behavioral intentions, sentiments and share of voice on social media platforms. The results of this study will encourage the restaurant marketers to build sustainable relationships with influential food bloggers to spawn...

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