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Keywords: Commitment
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Journal Articles
South Asian Journal of Business Studies (2023) 12 (1): 54–78.
Published: 03 May 2021
... functionality, usability, trust, commitment and loyalty. In addition, the study also attempted to investigate the mediating role of trust and commitment between online buying determinants and online purchasing outcomes. The demographic variables of age, gender and income are used as control variables. Design...
