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Keywords: Contextualization
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Journal Articles
South Asian Journal of Global Business Research (2012) 1 (2): 154–176.
Published: 17 August 2012
... of Global Business Research. In view of pleas for greater attention to context effects, the authors use the concept of contextualization as the basis for analysis. Design/methodology/approach A qualitative content analysis of research published in 21 top‐tier business journals is employed...
