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Keywords: Cryptocurrency
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Journal Articles
South Asian Journal of Business Studies (2026) 15 (2): 214–232.
Published: 30 January 2026
...Jitender Kumar; Garima Rani; Manju Rani; Vinki Rani Purpose Cryptocurrency has revolutionized the financial landscape by enabling transparency, security and fostering innovation across investors. Accordingly, the study examines the factors impacting consumer behavior towards cryptocurrency...
Includes: Supplementary data
