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Keywords: Electronic home appliances
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Journal Articles
South Asian Journal of Business Studies (2024) 13 (4): 505–526.
Published: 25 October 2023
...Shahidul Islam; Mashiat Zahin; Shahida Binte Rahim Purpose This study examines the impact of consumer-perceived value (CPV) dimensions such as product quality, price fairness, brand prestige and brand positioning on brand attitude and loyalty for electronic home appliance brands in an emerging...
