Keywords: Gross National Happiness
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Journal Articles
South Asian Journal of Global Business Research (2016) 5 (2): 190–213.
Published: 16 June 2016
...Tassilo Schuster, Peter Lund-Thomsen and Bahar Ali Kazmi; Sander G. Tideman Purpose – The purpose of this paper is to look behind the veil of the concept of Gross National Happiness (GNH), which has been initiated by the fourth King of Bhutan as an alternative to the traditional development...

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