Keywords: Health consciousness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
South Asian Journal of Business Studies (2024) 13 (1): 118–136.
Published: 24 January 2022
... and hygiene products. In addition, the model detects the moderating role of health consciousness. Practical implications The empirical findings will help marketers in designing their strategies to enhance consumer purchase intention with regard to health and hygiene products in the current pandemic...

or Create an Account

Close subscription notice
Close access options